I am slowly building up my list of editorial contacts. Slowly.
I don’t like unsolicited emails, so I understand why there’s often a two-tier system for contacting magazines. Those in the know have addresses for specific people. Everyone else has to put their trust in ones beginning with ask@… or helpdesk@…
It takes effort, money or other contacts to find the first-tier kind: sometimes, you can find them on Twitter- if you know what you’re doing; you can pay lots for a media directory or know people who know people. I belong to a great on-line journalist’s group, but I’m sure it’s possible to expend that goodwill, so I don’t ask for addresses as often as I need (every third pitch).
It’s all part of the process. Instead of getting discouraged, I should expect it to take time.